|Direct Mail for Fun and Profit
||[Feb. 3rd, 2004|11:19 am]
Yes I do realize that I'm a lazy SOB at times. I honestly had full intentions of updating this journal much more often than I have been. I've been sick for the the last three of four days...I believe it's a sinus infection or something like that. I'm sure the two packs of Newports a day isn't helping either.|
I went into the office for maybe a hour at the most this morning. I decided to forward the phone to the crib since I recently cleaned out my home office...plus I still feel like shit.
Last Friday one of my partners surprised me with an excellent mailing list. It contains the names and addresses of every doctor in town. He wouldn't tell me where this magical list came from, but did indicate it was something he wasn't really "supposed" to have. So over the weekend I went to a friends house and borrowed his bad-ass $40,000 laser printer in order to do a test run of 100 brochures. Direct mail has an average return rate of 3% so I'll be extremely pleased if we can get 3 or more new clients. I have a total of 1700 names and plan on mailing out 100 brochures every week. So 17 weeks x 3 = 51 (+ the additional word-of-mouth that it will generate). On average I'd say we make $150 per service call x 51 = $7650 which isn't a lot especially considering that it'll span over the course of 4 months but will make a great addition to our existing client base. If things go as planned during the testing phase I'll seek/create more lists and begin mailing 500 a week. In that scenario (if the laws of averages holds true) $7650 x 5 = $38,250 over four months which is roughly $10,000 a month or $120,000 a year. This figure of course does not account for revenue generated from yellow page advertising nor does it account for expenses but who cares? If I can make $100,000 a year and be my own boss I'd almost be happy. After that I figure I'll get in the the real estate game...buying and selling at first then maybe even development...who knows. Maybe I've just had too much coffee this morning. Well I need to make some adjustments to an Excel doc before I start printing the labels. I'll try and write more later today.